Pinterest is perfect for blog + websites in as little as 10 min per day. My pinning (& repinning strategy) got me 5 times website traffic little as 6 weeks.
It is where your target market are hanging out. It is a social media platform that is also a visual gallery or portfolio of your content and work and should be part of your online marketing strategy.
Spending 10 minutes per day or an hour per week can reap big rewards for your sweet business in regards to more website traffic, email subscribers, monetization and sales.
I had no idea there was such a thing as a Pinterest Strategy!
For years I had barely any Pinterest Strategy (only pinning from my website) and was getting about 1000 website sessions per month from Pinterest.
In early 2016, I got some great advice from my business mentor and her Pinterest Strategy. I implemented daily pinning and re-pinning of 30 pins a day, doing 50% my own pins and 50% others.
Within 3 weeks my traffic had increased 3 times (from 1000 to 3000 page views for the month). And within 6 weeks my traffic had increased 5 times (to 5000 page views for the month).
This is when I had 2 pieces of content go ‘viral’ … with over 104K sessions in the next 2 months. Some of that traffic turned into email subscribers and some buyers of my products.
That is how I know that this Pinterest strategy works. Plus also the chance of content to go ‘viral’ is very cool.
9 Step Pinterest Strategy
- Create business Pinterest account (not a personal one).
- Add ‘Pin it’ button to your website.
- Add chrome extensions and pin anywhere on the web.
- Pin all images from your website to your boards.
- Optimise pins – high quality (min 735 pix wide), picture title & description SEO keyword rich (200 characters), add website or logo to photo, give CTA, create long Pinterest pin as well!
- Aim for 50-70 Pinterest boards. Create boards for holiday or events during the year, like Christmas or wedding.
- Pin daily 30 pins. If possible hourly (can use a scheduling program like Tailwind & they have a free trial). 50% your own and 50% others
- Re-pin strategy – repin your own most popular pins daily (that already has the most repins). There are scheduling tools or apps. I also have free video training on how to use the Tailwind app here.
- Test the results. Read Pinterest analytics, delete the least popular boards after a couple of months, measure traffic to website with GA.
New in Blog Business School is the Masterclass: Module – Pinterest Strategy for More Website Traffic, Email Subscribers & Sales.
BBS Pinterest Strategy Module includes:
- video training on how to add a ”Pin it” button to your website
- how to create a long Pinterest pin (with template)
- how to add the long pin to your website
- how to add keywords and description to Pinterest pins, how to pin from your own website
- step-by-step training on my 10 minutes per day Repinning Strategy. Enrol here.
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