I did not hit my income goal this month. To say I am disappointed is an understatement. I’m going to admit there were tears, but that had less to do with money and more to do with being disappointed in myself.
I know that income and dollar $7371.33 is insanely good for other bloggers. They would give their left arm to make that type of money.
This online business thing is mostly similar to throwing stuff at a wall and seeing what sticks. And lately, I have been pre-occupied with flinging stuff at a wall. And my boyfriend asked me ‘when are you going to stop flinging shit, for the sake of money?’
And my boyfriend asked me ‘when are you going to stop flinging shit, for the sake of money?’
That hit home.
I find I have been unsettled and unhappy of late.
To want more, to keep chasing more, leads to what?
More wanting and more chasing.
I’m wondering when is enough… enough?
When are we okay and good and happy.
When do we sit still and be present in the moment and present with the people we love for the sake of that.
Always chasing the dream of what I want. The goals I create to achieve the things I want. Constantly moving forward and in that direction and doing the steps and activities and running after that dream.
And that what it feels like. A marathon. Constantly chasing and hustling.
For more money. For more success. For more fame.
To afford more STUFF.
And then more money to pay for more STUFF.
I am constantly chasing an income goal. And disappointed when I don’t achieve it. I just read a blog post saying ”We’re all excessively preoccupied with money and the pursuit thereof. Whatever the human cost.”
I wonder my cost?
When I go shopping, I usually end up in tears.
Like, last month I was looking for a tall boy (tall chest) for my bedroom. (I get the irony that I need it to put STUFF in, but forget that for a second).
I went to 2 furniture shops for a tall boy. They had pretty displays, with beds, floor mats, bedside tables, lamps, sheet covers, and pillows. It was just so pretty and inviting. Inviting me to want it.
And I did want it because it was pretty! (I mean, that was their objective and it worked).
The more I shopped, the more I wanted the STUFF.
The pretty stuff.
In my sane mind, I know I didn’t want it.
But there was this pretty bedroom and I had an old shitty looking bedroom, that was tiny. In a tiny little house. That isn’t pretty.
My non-sane mind thought – this pretty bedroom package would make my house pretty.
When I know that isn’t the truth and I didn’t want that STUFF. Because if and when I choose to spend that money and decorate my house and make it pretty – it would not be the current house I am in.
I KNEW this and believed this and in my heart-of-hearts did not want this STUFF.
Then why was I in tears?
I got sadder and sadder and tears came and I was fucking balling my eyes out at a furniture shop.
Where all I wanted was a fucking tall boy for my clothes. That did not fit in my fucking cupboard. That I had some under my bed, on the floor, because it didn’t fit!
And I’m crying again (I don’t know why).
It was a downhill spiral. That going shopping is WAY too overwhelming. And that is how the outside world is for me. Society makes it so.
Shops are displayed for you to want more STUFF.
Advertising is to make you want more STUFF.
TV is to make you want more STUFF.
And I don’t want any of it.
I don’t want pretty things.
I don’t want bigger or better or faster or flashier.
I don’t want stress.
I don’t want unhappiness.
I want a very simple life.
Me + hottie boyfriend. Spending every day together.
Today we sat in the warm sun, all day. Talking, eating, reading, writing. Looking at our little veggie patch, playing with the dog.
More us. Less STUFF.
I don’t know if that made sense or even a clear, concise point to it. Just something I have been thinking about.
For regular readers of income reports, scroll down to the report. Here are all my income reports.
WHY DO I SHARE MY INCOME REPORTS?
I follow several income reports like Pat Flynn from Smart Passive Income, Rose Atwater from Rose Bakes, Pinch of Yum, House of Brazen and Making Sense of Cents and there is something about numbers that is sexy, motivational, inspiring and lets me dream bigger. Is it just me?
I read Rose Bakes 2015 income report where she made nearly $37,000 USD for the year from blogging. Well, that knocked my socks off. I showed my boyfriend and talked about it and read and researched. I was hugely inspired.
Later I even had a business mentoring session with Rose and now, a year later, I am so incredibly lucky to call Rose a friend and mentor.
But that feeling of inspiration, motivation and that it is soooo hugely possible this business dream …. Well, I want to share that with others.
BLOGGING IS NOT THE WAY TO FAST MONEY.
At all. We all hear about the $100k launch and whatever else, but I gotta wonder is that real? And how much of that was spent on Facebook advertising?
For me, I’m not going to talk about those pie-high-in-the-sky numbers. Because launches make me want to vomit in my mouth a little bit. And I don’t do webinars. I’m going to talk about the hard work and real numbers that made it possible for me to quit my full-time job.
Because, yes, I worked full time while building up this blog and business.
- August 2014 – $191
- December 2014 – $415
- July 2015 – $732
- November 2015 – $1404
- February 2016 – $1593
It has been hard work. But if it was easy, everyone would be doing it.
And it wasn’t a smooth uphill slope. Some months I made $0 minus expenses. A couple of months I made up to $2000-$6000, but those were few and far between.
Gee, if I knew way back then what I now know!
And now? Now I have quit my full-time job. Now I work less than 30 hours per week. Now I have replaced my full-time income and in April 2017 I retired my boyfriend! Because that is my dream and big WHY. And you are going to need to hold on for dear life while on this ride.
Imagine a rocket ship or roller coaster. Which do you think the journey or blogging is going to be? A rocket ship that is a skyrocketing success story with little to no work. Like winning the lottery.
Or a roller coaster, like everything else you have experienced in life? (Hint: it is a roller coaster of a ride because it is life.)
This post contains affiliate links.
JUNE 2017 INCOME & TRAFFIC REPORT
- Recurring monthly memberships – $2077 (How I Have Nearly 300 Membership Site Members)
- 1-year membership deal – $2378
- Recipe Book – $131 (How I made $2430 in sales from a random $10 PDF product in 2 weeks)
- eCourse – $325.05
- Growth Kit – $203
- Workshops – $27
- Cupcake Business in a Box eBook Bundle – $198
One-to-one Mentoring & Consulting
- Consulting/Mentoring clients – $0
- MediaVine – $733.69
- ShareASale – $398.26 (mostly from Craftsy, see below **)
- ConvertKit – $175 (ConvertKit demo & review)
- WAQA Studios – $0 (Get a 1 Week WordPress Website)
- Siteground – $87 (Bluehost suck. Why I Moved to Siteground.)
- JV deal – $868.33
Total income = $7371.33 (decrease of 10%!) Memberships 28% of total income. Rest of own products 44% of total income. (I separated 1-year membership to products for this breakdown). One-to-one less than 0% total income. Ad revenue 10% of total income. Affiliate income 18% of total income.
EXPENSES JUNE 2017
- VA – $132.75
- Libsyn – $20.97 (podcast hosting)
- MemberMouse – $55.04 (membership site for Cake Business School & Blog Business School)
- Siteground – $110
- Fees – $386.46 (PayPal and bank fees)
- Contributing writers – $123.50
- Affiliate payouts – $277
- ConvertKit – $40.07 (for this website. For Angel Foods website I pay yearly as I pay for 10 months and get 2 free).
Total Expenses = $1145.79
I have paid for a years’ worth of ConvertKit for Angel Foods (email service provider), instead of paying monthly, I bought a year and got 2 months free which is $141.93 per month. See ConvertKit demo here.
Tailwind (Pinterest pinning app) I did the same and bought a years’ worth which averages the cost at $10.93 per month. See Tailwind demo here.
Note – from my gross income I pay myself and my boyfriend a wage, pay myself superannuation and pay a mortgage.
Related article: Does Setting Income Goals Really Work?
JUNE 2017 TRAFFIC REPORT
Note – over 98% of my income comes from www.angelfoods.net which is shown above. Below is this blog traffic.
Last month everything plateaued – email subscribers, income, membership enrollments, page views (to be fair, it has for a while). I wondered where I went wrong. I had self-doubt, fear of failure and loads of worse case scenarios slap me across the face.
I have decided to take 10 (or 100) steps back from my business. Look at it from another perspective or ‘helicopter’ view.
That means doing business very differently. I am pulling back the reigns on nearly everything.
Less is more.
Talking to hottie boyfriend – I don’t want to fling shit, for the sake of flinging shit.
I am going to do less email newsletters, less social media, less pushing. Work less.
Our life is good and we want only 1 thing – a simple life. And I seem to do things the hard way #strangebuttrue
I realised today, that every day is like the weekend. Our life is one big weekend and that is pretty freaking awesome! We slept in, I journalled in bed until 9am, we went fishing in the middle of a beautiful winters day and normally eat like kings on fresh seafood.
So, I am going with less work equalling more results. How? Well, I’m not sure yet! But I’m testing it out.
- Marketing Month: I visualised a free course giving away a marketing plan and teaching the exact steps to execute that marketing plan for results. I am creating that daily, live course for the month. That takes 1 hour per day.
- Membership: MRR (monthly recurring revenue) is da bomb. I have always said that and at one stage in my business it was 80% of my income. My boyfriend calls it the ‘bread and butter’ of my business. I am going back to the grass roots and the fullfilling the intention and legacy of my signature courses. It is the best use of my time and how I can help as many people as possible.
- Passive income: One-to-one sessions are not the best use of my time. It is $ dollars per hour. Always has been and always will be. Whereas passive income is where it is at, for me. That is the dream and that is where I will concentrate on. sThe dream was always passive income. For me, that means ad revenue, digi products and affiliate sales. I am going to partner with Siteground (website hosting) and ConvertKit (email service provider) and become the go-to person for people signing up with my via my affiliate links to get 1-year free enrollment of Blog Business School.
THERE'S MORE WHERE THAT CAME FROM!
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