I am seeing a blogging (and online business trend) of quitting, stopping, changing, shutting down and moving on.
I am seeing people STOP podcasting, STOP email marketing, STOPPING YouTube (even when they are #1 for their category in the world, like 1 million+ subscribers!!!), STOPPING Facebook groups, CLOSING down business, partnership BREAKUPS.
I am seeing a pattern. In the business world.
I’ve been around for a long time, in the online business game. 4 years (to be fair, I was in business another 2-4 years before that, but had my head pretty much up my arse and didn’t see anything!)
In the last 2 weeks, I’ve seen people stopped podcasting, deleting email subscribers lists, stopped publishing on YouTube, stop blogging, sooooo many Facebook groups closed down (or the groups have become spam or ghost town).
People seem to be giving up, left right and centre.
And strangely I notice around July/August last year (2017) was when they stopped…
What is that about? I haven’t noticed before. Is this normal? Is it more frequent or less frequent or just me noticing for the first time?
CONSISTENCY IS KEY.
For me, what I see is consistency.
Or lack of it.
And how, for me, consistency pays off.
CONSISTENCY IS KEY.
When I say I’m going to do something…. Guess what, I do it!
I started a blog. I said I would publish 3 x times per week for 6 month. I did that. I said I would publish 2 x times per week for 6 months. I did that. Nowadays I publish at least 2 x time per week.
I started a podcast. I said I would start in April 2016. I did that. I kept publishing, except for ‘season’ breaks. Two years on.
I started an email subscriber list. I kept working on it. I kept learning. I kept creating opt-ins. I kept improving open rate and click-through rate. I keep sending email newsletters.
I started doing workshops. I said I would do weekly for 3 months. I did that. Then monthly. I did that (except for ‘seasons’).
QUITTING, BREAKS, CHANGE
Sure, there is room for change – there is no point flogging a dead horse – if it isn’t working, right?
And quitting if it doesn’t serve it’s purpose.
And people change (situations, circumstances, etc).
Let alone having breaks, like seasons of a TV series, for example for podcast and YouTube videos.
For me, blogging (and online business for that matter) comes down to 3 things.
And doing these 3 things CONSISTENTLY.
Creating content. In some form or multiple ways. Like writing, blog posts, articles, resources, podcast, videos, webinars, workshops.
For example, a blogger has blog posts – maybe with video or maybe not.
Even someone selling measuring cups online – recipe content, videos using your products, comparison guides, toolkit for perfect bread, baking tips. All content, right?
WHY create content? To attract your target market or potential customers. It’s like ‘’paying it forward’’. Content is a way for people to find you. And you want people to find you, don’t you?
People find you via your content, via searching via Google, Pinterest, YouTube, etc and your content shows up in the search.
Capture contact details. Email addresses. For bloggers and online business owners, email is the electronic medium for contact. Love it or hate it, it’s here, it’s necessary and it’s gonna stay. (It’s not going anywhere).
WHY capture contact details? So you can stay in contact. To send more great content via email newsltters (hell, you spend so long creating it!) And yes, even when ESP (email service providers) cost money and yes, even when you don’t have something to sell.
By sending the same people (same IP address) back to your site, Google recognises your website must be good if the same people come back. So, therefore, Google rewards you (better Google # ranking)
Through your content and staying in contact – you build a relationship – the ‘know like and trust factor’. People get to know you, and (hopefully) like you and then trust you.
Into sales or money $.
Through content and staying in contact, that equals money.
HOW? By asking for the sale. Each piece of content has a CTA (call to action) or next direct action step you want people to take. It could be as simple as ‘’click here to read full article/get recipe/watch video’’ and you might have ads on your site and that equals ad revenue.
Or adding affiliate links to things you use/suggest/recommend on Amazon (for example). You get a small commission if people purchase off the backend of your recommendation.
For example – here is a baking tip, here is a recipe, and here is measuring cups for sale.
Here is a recipe, here is a recipe, and here is my recipe book.
Here is a video, here is a video, and here is a video tutorial for sale.
Any digital products you do have for sale or COULD sell – eBooks, courses, packages, workshops, videos, bundles.
Memberships – recurring subscriptions – boxes, magazines, services, programs.
Sell coaching –whatever you know a little bit more than the average person – programs, business, life, meal planning, special diets.
Freelancing – what you can help people out with – graphic design, decluttering, food, VA.
Me, I do these 3 things daily.
Something I decide and I stick to it.
And that is (and will be my difference) in my business. When people are changing, quitting, stopping, shutting down, moving on.
Here I will be.
Creating content. Capturing contact deets. Converting into sales.
I don’t give up and if I say I’m going to do something I do it.
Most people (over 80%) don’t make more than $100 total, ever, from blogging. Why? Because they give up. I make $7,000+ per month. See my income reports here.
I quit my day job, retired my boyfriend from his job, fully support my family + a mortgage. I write, I blog, I create and I sell. Daily.
Reader: Go forth and create content (capture and convert).
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