The bounce rate in Google Analytics is when someone lands on a (1) page and bounces straight off. It is normal to have between 70-80% while over 80% is a bit high and under 70% is considered quite awesome.
Why do you want to reduce your bounce rate?
Because it is one of the measures of an awesome website, via Google algorithms and if you want to improve SEO and Google ranking and Domain Authority (hint: if you have a website you do want to improve) then reducing a bounce rate is a great tactic.
Now, if you don’t have Google Analytics set up, here is a guide on how to set up GA.
Plus reducing your bounce rate is one of the easiest SEO strategies to implement!
5 Tips to Reduce Bounce Rate
Have hyperlinks to other .articles from 1 page or post to another. This can be in the text or content or the article that directly relates to another piece of content to add even more information to the topic. Like above, where I had a link to how to set up GA.
2.) Multiple Hyperlinks.
Have more than 1 hyperlink. You can have multiple links throughout the content, either linking words, linking images or by adding content ‘breaks’ with what I call ‘related article’ links, like below. You don’t want to have hyperlinking ‘heavy’ in your piece of content but anywhere from 3-10 hyperlinks for a 300-5,000 word article.
Related article: I Made $2430 in Sales From a $10 PDF Product in 2 Weeks
At the bottom of the blog have a list of suggested other pieces of content. Whether it suggests an older post and a newer post or is categorised by category as something of interest to a reader. Add additional content and someone to click through to when someone reaches the end of your article.
4.) Widget area.
In the blog sidebar area, add either a list of categories or most popular content as a further place for more people to go to. You can see examples in by right-hand side widget area.
5.) Adding Video.
While this takes a bit more time (obviously) it also helps with session duration and keeps people on your page longer. Video helps with engagement and building the ‘know, like and trust’ factor and adding some links with a video in content greatly reduces the bounce rate! Here is an example of a blog post with video (top 10 spots to have an opt-in on your website).
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