In the online world, content is king. Content being your information that you are publishing. And you need to published for people to find your website and blog.
Blogging is the digital eras version of journal writing, with the noticeable difference, that everyone can read what you are writing!
In business, blogging is essential part of your marketing plan.
- A blog is a way to ‘meet’ your potential customers and clients. They get to ‘know’ you and how you think and work.
- Here you share your valuable information. It is all about giving really good ‘content’ or information, so people gain confidence in the fact that you know your shit.
- By having regular blog posts, you have ‘conversations’ with people over a period of time and therefore ‘build a relationship’.
- By adding content to your website, Google robots see your website as more active. They love this and you get better Google ranking as reward!
Related Post: How to Make Money Online (The Secret to the 3 C’s)
Can I tell you a secret? The biggest mistake that I made in Cake Business, in the last 5 years. The number 1 thing I KNOW I should of done (& didn’t). It was blogging.
For those who don’t know my story…
Angel Food started innocently as a cupcake business at the markets. I didn’t have world cake domination in my eyes, just to earn a couple of hundred $ per week.
I was always researching and what I kept reading was I should be blogging, at least once a week. I’m was like, ‘yep, I don’t know I should be doing that, people can see my cake photo’s.’
Then I was TOO busy! Filling orders, doing deliveries, shooting cake video tutorials and the updating website.
I though I really should start blogging (more).
Truthfully, I had probably blogged 5 times in a year. And I knew I should be doing more than that.
I had the pretty new website, and new email database system. I had a list of email addresses, but not sure really what to blog about? Should I share recipes? Video tutorials? The products I was selling?
And with too many options, became indecision. And procrastination. And inaction. And I didn’t blog (again).
I thought about quitting. About closing down. (I even had a closing down sale!)
One day during that closing down sale, the answer came to me. I did know what to do. I did have information to share. I just had to share it!
I had to share it ALL.
EVERYTHING that I know. FREE for everyone so they can START that dream Cake Business. To GROW that Cake Business.
So, I went ”all in”. I got a web designer. I got professional photo’s. I built a new website. I started blogging 2-3 times a week.
Sometimes a little more, sometimes a little less. The results? Well, you tell me. Within 6 months I had Google #2 (for hundreds of sets of keywords). Within 8 months I hit Google #1. I went from hundreds of website page views per day to thousands (and now average 6000 per day in January 2016!
5 Tips on Blogging
# 1 Be Consistent
Writing articles and blogs is the simplest, most cost effective way to market yourself and get PR. It’s not one to one, it’s one to many, while you are doing other things!
The oldest and truest rule in the Business Bible is, ‘’if it isn’t working, change it!’’ … Let me say that again, if it isn’t working change it!
Whether that is the title of a blog, email subject lines, how you write the content, photo’s (but also even what product sells and how you talk to customers). Keep changing and the result is guaranteed to change.
I suggest aiming to write a blog post once a week.
Keep writing and build up your confidence, email list and knowledge. The worst thing you can do is give up!
#2 Call to Action
You need to give small snippets of information, that can be read quickly and with ease.
Start watching what blogs people read or emails you open and read properly, what blog posts or articles that catch your eye. A header or subject line is what makes you open an email.
- ‘’Sale Ends Midnight’’
- ‘’5 Hot Tips on How to Blog & Get Google Ranking!’’
- ‘’*Special* Deal for Cake Lovers’’
- ‘’Nitty Gritty Biz Documents Done For You!’’
A gold mine is having a ‘Comments’ section at the bottom of your blog page.
While the header or title calls you in, the body or ‘Sales Copy’ needs to give direction. If there is no action or indication of what to do next, then nothing will be done!
#3 Easy To Read
Less is more in blog writing. Don’t write a novel on everything you know all at once. Shorten the information to a more usable (and memorable) information snippets. The ideas are more likely to be used this way!
A great tip is to get across the idea with a number –
- Top 12 Cake Flavours That Sell
- The #1 Secret to Getting the Cake Order
- 5 Hot Tips on How to Blog & Get Google Ranking
- The Essential #1 Thing You Must Have in Business
Remember to change the font size, color and bold to highlight the super important bits. It also ads to ease of reading, as most people will skim read just the first couple of words per sentence or paragraph.
Make it easier for the reader to get the highlights.
Once you publish a blog post, it needs to be shared and promoted to the world! Don’t sit in a corner and hope nobody reads it, or worse still, you want people to read it & expect them to find themselves!
- Email your mailing list of friends, family and customers.
- Share with your Facebook friends on your personal and business page
- Tweet it
- Pin it to your Pinterest account
- Write a letter to the editor of your local newspaper
- Add to forums to help answer people’s questions
- Share in Facebook groups
Remember to share approximately 3 times to remind people to check out it. (Do it in a loving, non-pushy way and remember to change your wording! Don’t just repeat yourself over and over.)
#5 Tagging for SEO
The search engines LOVE bloggers, by the way, so the more blog posts you can create, the better. You’ll be all over the internet in no time if you start blogging.
By blogging you get noticed by Google robots who set up and take notice when you blog regularly. By getting increased traffic to your site, you become more of an authority and go up in Google ranking. This is called organic Search Engine Optimisation (SEO).
What will get you to the top of the Google list and in the ever elusive 1-2-3 position on Google searches is the use of key words. Key words are what people are typing into Google to search for. People are searching for a solution to their problem. What solution are they searching for from you? With these key words in mind, you want to make your blog (and your website) key word rich. You want the words your customers, or potential customers, are searching for to be found in your blog.
Related article: 9 Step SEO Strategy- How to Get Google Ranking
THERE'S MORE WHERE THAT CAME FROM!
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