My $100k p/y Personal-Brand Marketing Plan (for 2020 and beyond)

Since going ”all in” on my self-brand/personal brand in July this year, my aim + goal was it become my personal #1 main income stream.
The goal is $100k per year within 1 year.

I sold a large part of my business (Angel Foods) in August. Selling it off as part of that plan – for more time for this personal brand – plus it wasn’t my passion anymore.

This business thing isn’t my first rodeo.
I have had business(es) before.
I know to set goals (like income goals) and I’ve got sales skills under my belt.
Plus I look to the future. This is no longer 2012.

Here is my $100k p/y Personal-Brand Marketing Plan (for 2020 and beyond)

📌 SOCIAL MEDIA
My Instagram page + Facebook pages will be the main channels.
Powerful. Not going anywhere. Plus ANYONE can utilitse and use with no hurdles to getting started + use.
For me, it is about organic and real and raw (no paid advertising). Using Facebook LIVE videos and STORIES on FB & IG. Hashtags for IG. And hashtags for program names to be easily searchable.

📌 PODCAST
I love binge consuming audio content (for going on walks, traveling, instead of radio when I use to travel to work.
It is being IN people’s ears and heads with pretty undivided attention. Easy to move from one episode to another.
Ripe for inspiring, motivating kick in the pants.
I am a multi-purpose queen + will turn FB lives into podcast episodes, plus maybe add some interviews/conversations or exclusive podcast content. My podcast #SweetBusinessDreams podcast is on podcast player app.

📌 LAYERING + STACKING
Like a beautiful rainbow layer cake.
A written post daily (I multi-purpose and publish on both FB & IG).
Plus a FB LIVE video daily.
Share that FB LIVE to FB personal page AND share to STORIES (both FB & IG).
Turn that FB lives into a podcast.
Written post or podcast episode becomes an email newsletter.

📌 REAL + LIVE
Connection.
That is what people really crave. To be seen + heard. Feel connected to REAL people.
FB LIVE videos are a very powerful tool for achieving that.
While people are LIVE they are much more engaged (versus replays) while replays play a purpose – people want to attend live!
Be the REAL YOU. A 360-degree view.

📌 ALWAYS BE LAUNCHING
Always be selling.
Something.
Anything.
Every post + LIVE + email + STORIES and have a CTA – call to action – of something for sale.
Of how people can work with you more, go on a deeper or different level, of what you offer. Mentioning once (1x) per month ‘ain’t going to cut it.
You can’t sell a secret.

📌 FREQUENTLY + CONSISTENTLY
This isn’t a flash-fry in the pan.
This isn’t a half-arsed experience.
Showing up for 2 weeks to launch a course (for example) + then fall off the face of the earth for 2 months (to create the course OR gone into a lack-of-sales-depression-spin). Not good enough.
The frequency + consistency of sales comes down to SHOWING up frequently + consistently.
I started with #DailyMomentum FB lives, then STORIES habit snippets of the day and now daily posts. I’ll layer + stack to do 2 x posts per day.

❤️ FREQUENTLY + CONSISTENTLY
❤️ LAYER + STACK
❤️ ALWAYS LAUNCHING
❤️ REAL + LIVE
❤️ PODCAST
❤️ SOCIAL MEDIA

And that is how I am doing it, my friend. My $100k p/y within a year Personal-Brand Marketing Plan (for 2020 and beyond)

x Rebekah